Video - 7th Kuala Lumpur International Motor Show 2010 - Press Day, 1 Dec (I)

Videos Chery A5 7th Kuala Lumpur International Motor Show 2010 - Press Day, 1 Dec (I)

7th Kuala Lumpur International Motor Show 2010 - Press Day, 1 Dec (I)

After a five year break, and delays due to the global financial crisis, the Kuala Lumpur International Motor Show (KLIMS10) was back this month, the seventh edition filling out the halls of the twenty five year old Putra World Trade Centre (PWTC) in the East of Malaysia's bustling capital city with an array of brands ranging from the two big domestics, Perodua and Proton, all the way through to exotics such as Ferrari and Maserati. Along the way the rapidly-rising Korean duo Kia and Hyundai were showing off strategic new models and targeting increases in local market share, Honda and Toyota were firmly fixed on boosting hybrid sales here and Peugeot was also seeking to boost its presence in Malaysia. KLIMS is organised by the Malaysian Automotive Association (MAA), which happens to be celebrating its fiftieth anniversary this year, and more than 330000 visitors were expected to come through the doors of a show that firmly focused on environmental aspects, clean "green" propulsion being the overriding mantra today in Malaysia just as much as it is anywhere else. Malaysia's budding car industry is dominated by its two manufacturers, Perodua and Proton. Perodua is the younger one: founded in the mid-1990s it took a decade to overhaul Proton and has kept it's rival at bay ever since. Perodua builds smaller sized cars based on outgoing Daihatsu designs and has been helped in the showrooms by a perception that its quality is better, as well as it's lower prices. At the show ...

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Duration: 11 minutes : 7 seconds
Author: newlifeinbangkok
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