Video - 7th Kuala Lumpur International Motor Show 2010 - Press Day, 1 Dec (II)

Videos Chery A5 7th Kuala Lumpur International Motor Show 2010 - Press Day, 1 Dec (II)

7th Kuala Lumpur International Motor Show 2010 - Press Day, 1 Dec (II)

At the other end of the scale, Ferrari and Maserati provided a strong dose of glamour, especially as a number of traditional "prestige" brands such as BMW and Mercedes-Benz had skipped making an appearance. Maranello showed off the dramatic 458 Italia sports car in public in Malaysia for the first time: the ground-breaking V8-engined machine, which replaced the F430, hit the local market just a month ago. This was the first example in the country. Next door (both these brands are managed by Naza Group) the Trident gave a local debut to the luxurious GranCabrio, which, like the 458 Italia, comes from the fruitful drawing boards of Turin's Pininfarina. The Koreans are making a splash across the world now and it's the same case in Malaysia. Kia and Hyundai both rolled out new models and announced ambitious targets to raise their respective market shares. For Kia, managed by Naza Group, their highlight was the new Sorento (SUV) which will arrive CBU in January with a target of 100-150 units a month. It's order book had hit the 250 mark by the time of the show. Kia plans to add "four or five new models" during the first half of 2011 as it starts a drive towards building up to a 5 percent market share. Hyundai meanwhile unveiled the neat-and-tidy, fifth-generation Avante, the first time this car has been seen outside it's native south Korea. Also attracting much attention on the Hyundai stand was the well received Sonata, which has achieved a first for the Korean firm in the US ...

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